Ranked by value per gram of protein

Best value plant-based protein in Australia

Finding good value plant-based protein in Australia doesn't need to be complicated. This page compares products from major Aussie retailers, sorted by cents per gram of protein, so you can see which options give you the most bang for your buck. As of May 2026, Happy Way's Vegan Protein Powder leads the pack at around 1.84 cents per gram when bought direct, while supermarket options like Coles Wellness Road Pea Protein offer solid value at 2.86 cents per gram. When comparing products of different sizes, always divide the total price by the grams of protein per serve, then multiply by serve count. This gives you a true cost per gram, making it easy to spot whether that 1kg tub really beats the 500g option. We refresh this comparison regularly to keep pricing current across Chemist Warehouse, Coles, and direct-from-brand stores.